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Dean Ridings: Why local newspapers are most trusted source

 

The decision by The Washington Post and Los Angeles Times to skip endorsing a presidential candidate this year has put the issue of media trust in the spotlight — and it underscores just how differently local newspapers are perceived from their national counterparts.

America’s Newspapers, a leading trade association for local newspapers nationwide, understands that local newspapers hold a unique place of trust within their communities, especially when compared to national media, social media and cable news. Recognizing this critical distinction, America’s Newspapers commissioned a national study to quantify how local newspapers continue to earn and retain the trust of their readers, even as skepticism about media in general grows.

The 2024 America’s Newspapers Trust Study shows that while public confidence in national news sources is declining, local newspapers remain a trusted source for communities across the country. More than half of Americans see their local newspaper as their most reliable news source, citing the transparency, ethical standards and community focus that are unique to local journalism.

Unlike national media outlets, local journalists are active members of the communities they cover. They’re present at town hall meetings, reporting on school boards and investigating local government.

This closeness fosters a relationship of accountability that simply doesn’t exist with national media, which can feel distant or disconnected from the everyday lives of their readers.

Transparency is a defining characteristic of this trust. According to the study, 61% of Americans say transparency is the most critical factor in determining trust in media, and more Americans rate local newspapers as the best at upholding these standards.

This level of accountability is not just a practice. It’s a necessity.

Local journalists live in the same communities as their readers, which means they are answerable to the people they serve.

Local newspapers prioritize showing readers exactly where their information comes from, clearly identifying sources and detailing how stories are reported. This transparency, rooted in their close connection to the community, allows local newspapers to earn trust in ways that national media can’t.

Beyond reporting on the critical issues that impact local families, local newspapers play a crucial role in supporting democratic engagement and civic accountability. According to the study, 85% of Americans believe that local newspapers are essential to sustaining democracy, and 74% worry that losing their local paper would significantly hurt their community.

Local newspapers provide critical insights into local decisions that impact everyday life — issues that national media simply can’t cover in the same depth or with the same understanding.

While local newspapers continue to be recognized as the most trusted media, there are still significant challenges. The impact of the overall erosion in trust in media certainly has a negative impact on local newspapers, who too often get lumped in with the rest of “the media.”

Without question, local newspapers continue to be impacted financially by the shifting advertising models and the actions of Big Tech companies over the years. The financial impact makes it difficult to adequately staff local newsrooms in far too many areas across the country.

Newspaper closures and the resulting news deserts have severe consequences for these communities, and there often isn’t another media source in the area to compensate for the newspaper’s loss. Legislation to support local newspapers is critical to maintaining these trusted, vital media leaders.

America’s Newspapers remains dedicated to supporting these efforts and reinforcing the vital role that local papers play in making sure every community has a voice. In a time when skepticism of media is high, it’s essential to distinguish local newspapers from the larger media landscape.

Local newspapers aren’t part of “the media” that people often view with suspicion. Instead, they’re committed members of the community, present in readers’ lives and devoted to ethical, transparent journalism.

While national media outlets navigate their own trust challenges, local newspapers stay deeply rooted in their communities, providing the kind of honest, accountable reporting that helps ensure an informed, connected and engaged community.

About the writer: Dean Ridings heads up America’s Newspapers, an association of approximately 1,700 newspapers and associated partners. For more information about the association’s Newspapers Trust in Media Study, visit https://member.newspapers.org/trust-in-media.html. 

Comments

CubFan

Part 1:
I completely agree with this guest commentary. I wonder if citizens in our community realize just how valuable the News-Register is to us?

The News-Register INVALUABLE in their coverage of city government. I’m confident if I hadn’t read some of the stories about city government, especially regarding the city council, I would have been less informed as a voter, and ultimately as a citizen concerned about our community. Sure, the community is invited to listen to city/county government meetings by way of Zoom, or we can read the agenda and minutes, but who has time to do this? By reading the summary of these meetings in the News-Register, I can discern what topics to investigate further.

Consider how we would know about local sports? Who else would report this? Most of us either have children in schools here, or we attended schools locally and we want to keep up!

Consider new businesses, or news about local businesses. Who else would report this? I want to know how our community is growing. What businesses have opened (or closed). I want to know!

Consider the obituaries. Sounds morbid, right? But this information is part of our community. Who else would report this?

CubFan

Part 2:

While I don’t always agree with opinions offered by the NR editorial board, nevertheless, it gives me pause to consider another angle. And you can be sure anything posted on social media is biased in some way. That’s not a reliable source of local news!

The people who work at the NR aren’t in this line of work to make money. But they are passionate about their service to our community, and I appreciate them!

What can we do? Subscribe! $69 for 6 months. That’s 37 cents a day! Pretty cheap for the information we get! What else can we do? Ask your friends and neighbors to consider subscribing. What else can we do? Support the businesses who advertise in the paper!

To quote a song: “…Don’t know what you got ‘til it’s gone”. Let’s be grateful for this treasure we already have!

I don’t work at the News-Register, nor did they put me up to this. But this is a drum I need to beat right now.

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