By NR Staff • 

Linfield SID Bird receives 25-Year Award for service

Linfield sports information director Kelly Bird has been honored with the College Sports Information Directors of America’s (CoSIDA) 25-Year Award for his service with the Wildcats.

Bird, who was born in Calgary, Alberta, Canada and lives in McMinnville, served stints as a sports-statistics editor with The Oregonian and a broadcaster at KUIK radio in Hillsboro before joining Linfield College in 2009.

"I didn't really know what being a sports information director entailed, but it sounded as though it fit my skills and interests," Bird said in a media release. "The first year was really rough for me because I didn't understand all of the duties I needed to be completing, but the people at Linfield were good to me, the programs were successful and I could see a lot of potential for growth once the rough spots smoothed out."

Bird’s promotion of Linfield football and its national-record winning seasons streak (58 years and counting) gained notice within national publications such as Sports Illustrated. The Wildcats have had five team national champions, 12 CoSIDA Academic All-Americans and six Oregon Small College Athletes of the Year, and Bird’s promotional efforts increased exposure to the Linfield athletes and teams and their stories.

Bird took part in designing the Maxwell Field press box and renovating Linfield’s Athletic Hall of Fame, currently located in Ted Wilson Gymnasium. One of Bird’s innovations is the Hall of Fame’s touch-screen display listing every inductee.

"It's neat to see my work leave lasting marks on the college," he said. "How many SIDs are asked to create designs for their football press box, athletics hall of fame or signage that's permanently affixed to their sports venues?"

"Kelly has set a standard of professional excellence for his colleagues in the Northwest Conference," said Whitworth Sports Information Director and CoSIDA Board Member Steve Flegel in a media release. "No other individual has been ahead of the curve like Kelly when it comes to marketing his department and utilizing available technology. And he sets the standard when it comes to promoting national champion level teams."

Bird was named Northwest Conference Sports Information Director of the Year in 2008 and Linfield College Administrator of the Year in 2007. His publication work has won 22 awards from CoSIDA.

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